McCann Summer School staff brought unmatched time, energy, and enthusiasm to ensure a wonderful two-day experience for Manchester schools.

TEMA, Abraham Moss Community School & Pioneer House joined 3 other NWCC schools to work on a live brief creating Matalan’s Christmas campaign. During the project students were introduced to the McCann team and the range of roles at an advertising and marketing agency —social media, creative, strategy, and account management—gaining insight into real advertising processes.  

Students toured McCann’s Craft studio, meeting 3D/2D specialists, character designers, animators, and photographers. They saw professional facilities including kitchen sets, daylight studios, and model workshops.

Armed with this knowledge, students worked with their teams to write and pitch campaign ideas, judged by senior staff from McCann and Matalan. The winning concept featured a pet themed Christmas TV advert and accompanying social media campaign. McCann directors were deeply impressed, and we now eagerly await the Christmas season!

“This is amazing. I’ve never been anywhere like this- there is so much going on. It must be such a fun place to work- you couldn’t help but enjoy your job. I didn’t know there were so many roles in advertising!” – Pupil.